Twitter Cubed

I use Twitter. As do an estimated 4 to 5 million other folks. Is this a revolutionary social media application? Nearly all large commercial portals such as MSN and Yahoo plus Facebook have added Twitter-like functionality to their platforms. Or is this a one-hit wonder with a limited shelf life? Sixty percent of people who sign up for Twitter end up ditching their Twitter account within a month.

I'm the last one to predict the fate of the Twittersphere. But, if anyone is looking to see what the next generation of Twitter might look like, see the video below. (Warning: it's a spoof, and very well done.)

So much sun energy, so little time and investment.

National Geographic recently had a fantastic feature on the state of solar-generated energy and how the world is progressing--or not progressing--on harnessing power from the sun. The article pointed out how Germany is leading the world in adopting solar power and making it a viable energy source in that country. As I was reading the story, I asked a visiting German student--a friend of our family who was spending a few days at our house--if he knew about Germany's solar energy leadership role and why it had evolved that way.

He said the German government years ago committed itself to an unwavering national policy to deploy solar power as widely as possible. Any German household with solar panels producing excess power not used by the home sells it back to the power company at a very nice price (nice for the homeowner, that is). Power companies are required by law to pay that handsome price to all residential solar resellers. As National Geographic points out, Germany has attained this leadership position not by building scores of centralized, massive commercial solar generating facilities--that would be prohibitively costly--but by advocating a do-it-yourself, empowerment policy agenda that encourages individual homes, businesses, institutions to adopt solar power solutions whenever and wherever they can. It's kind of the solar equivalent of decentralized networks and servers and PCs vs. the mainframe.

And this week, acclaimed New York Times columnist Tom Friedman wrote another gem of an opinion piece on the global "solar economy:" how countries are targeting solar energy as an industrial-development, jobs-growth opportunity. Friedman profiles Applied Materials, a U.S. based company that builds machines that build solar panels whose factories--all 14 of them--are located outside the U.S. Why? Because he must locate manufacturing close to where the demand is, and the demand is not in United States.

Writes Friedman: "Let’s see: five are in Germany, four are in China, one is in Spain, one is in India, one is in Italy, one is in Taiwan and one is even in Abu Dhabi. I suggested a new company motto for Applied Materials’s solar business: “Invented here, sold there.”

"The sun provides enough energy in one minute to supply the world's energy needs for one year. In one day, it provides more energy than our current population would consume in 27 years. In fact, the amount of solar radiation striking the earth over a three-day period is equivalent to the energy stored in all fossil energy sources." (Source: Alternative Energy.org)