With a name like Modernista, an advertising agency has to make sure it's cutting edge. This is the agency that did the Hummer ads (back when gas was $1.80 a gallon), with the kid who builds a Hummer-looking go-cart and goes off road to beat his friends in a race. All to the tune of The Who's "Happy Jack." It also does those Cadillac spots with the sultry babe asking if your car turns you on.
Years ago, Modernista had a wicked looking Web site that would probably still look amazing today, using the all the amazing flash tools. Now, it has what it calls a "siteless" Web site. Go to Modernista.com and at first you think you've typed in the wrong Web address. A small message--almost seeming to be an error message--pops up on a Wikipedia page, assuring you that you've reached the right company. It then directs you to its portfolios on Flickr, YouTube, Delicious, etc.
What will be next for this vanguard of the marketing world?
Years ago, Modernista had a wicked looking Web site that would probably still look amazing today, using the all the amazing flash tools. Now, it has what it calls a "siteless" Web site. Go to Modernista.com and at first you think you've typed in the wrong Web address. A small message--almost seeming to be an error message--pops up on a Wikipedia page, assuring you that you've reached the right company. It then directs you to its portfolios on Flickr, YouTube, Delicious, etc.
What will be next for this vanguard of the marketing world?
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